Focusing only on Business aspect of Social Media in the context of our companies is easy to see the fight for quantity.
This trend leads to spending ,a huge amount of energy on gaining and then maintaining a high level of popularity. Real race for online coverage.
Have You ever wonder of what level of absurdity this race will come and with what effect? Ok, maybe You don’t care global but think of Your own business.
If You use more resources to keep up in social media than your own profession and talent, time to consider what do You want to achive?
Questions : How much money You spent on it? How many hours? What You received in return?
Shine if You have predisposition to shine! People will feel it and love it. Otherwise do What You do best and focus on people who appreciate it.
This is my recipe for satisfaction in business.